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Video Production

 

 

 

 

 

 

 

 

 

 

NETFLIX-STYLE MINISERIES:
The preceding video is an excerpt from a video series Ms. Rubin managed for Microsoft. The problem was to teach Microsoft marketers worldwide key concepts about the use of data in marketing, and make it fun and exciting. The solution was to produce a dramatic miniseries with a great story and actors, including four episodes that built to a conclusion. This twist on standard training taught Microsoft marketers key marketing concepts in a way that they enjoyed.

AI-GENERATED "EXPLAINER" VIDEOS:
Recently Ms. Rubin produced short videos using Microsoft Visual Creator AI for rapid development. The problem 
was how to provide a snapshot of key concepts for learners FAST while turning around the videos FAST. The solution was to use AI to produce 1-2 minute "explainer" videos that could give an overview of a concept quickly.

 

 

 

Ms. Rubin has also worked with Synthesia to create AI- generated video with adaptation and adjustment. The problem is how to produce an engaging video rapidly with life-like on-camera narration, extremely quickly, professionally, and with minimal cost. The solution has been using AI-generated Avatars and other effects featured in Synthesia.

 

The following 3-minute video was produced to market a friend's new "Mobile Utility Box" product.
 

 

 

DRAMATIC SERIES FOR WEIGHT BIAS:
Another example of video production is a training series Ms. Rubin produced to teach employees in a health care system why it's important to be aware of and avoid weight bias in working with patients. The problem was how to show health care providers critical distinctions between "bad" and "good" ways to work with patients. The solution was to use actors and dramatic scenes to demonstrate these ideas emotionally.  As you will see, the video linked below is an example of one of the "bad" ways to interact with patients.



 



 

BACKGROUND AS A VIDEO PRODUCER:
Ms. Rubin was a professional video producer for private industry, universities, cable television and public television stations before becoming an instructional designer. She continues to rely on her skills as a producer, scriptwriter, and video editor in her work as an instructional designer.

Copyright by Melanie Rubin.

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